Privacy Policy

Effective Date: 2026

Aqua Blue Pools (“Aqua Blue Pools,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit lovethepool.com (the “Website”), contact us, request an estimate or consultation, communicate with us, or use our services.

By using our Website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Aqua Blue Pools, we may collect information such as:

Name
Mailing address
Property address
Email address
Telephone and mobile phone numbers
Information about your pool project or property
Project preferences and requested services
Information submitted through contact, quote, consultation, or service forms
Communications and correspondence with us
Photos or other files you voluntarily provide
Payment or billing information when necessary to process transactions
Information about your interactions with our Website
IP address, browser type, device information, and general website usage information
Information collected through cookies, analytics tools, and similar technologies

Please do not submit sensitive personal information through Website forms unless specifically requested and necessary for the service being provided.

2. How We Collect Information

We may collect information directly from you when you:

Submit a contact or quote request;
Request a pool consultation;
Schedule an appointment;
Contact us by phone, email, text message, or other communication method;
Request pool construction, service, repair, or maintenance;
Communicate with our employees or representatives;
Submit information through our Website; or
Interact with our advertisements, social media, or other online marketing.

We may also automatically collect certain technical information when you use our Website through cookies, analytics services, and similar technologies.

3. How We Use Your Information

We may use personal information to:

Respond to inquiries and requests;
Contact you about a pool project or requested service;
Prepare estimates, proposals, and project information;
Schedule consultations, construction, service, repairs, or appointments;
Provide and administer our services;
Communicate with customers about active or potential projects;
Process payments and transactions;
Send requested information;
Provide customer service;
Improve our Website, services, and customer experience;
Analyze Website traffic and usage;
Send marketing communications when permitted by law and consistent with your preferences;
Protect the security and integrity of our Website and systems;
Detect and prevent fraud, abuse, or unauthorized activity; and
Comply with applicable laws, regulations, and legal obligations.

4. SMS/Text Messaging

If you provide a mobile telephone number to Aqua Blue Pools, you may receive text messages from us relating to your inquiry, consultation, estimate, project, appointment, service request, or other communications you have requested.

Where required by applicable law, we will obtain appropriate consent before sending marketing or other messages that require consent.

SMS Consent

By opting in to receive SMS messages from Aqua Blue Pools, you agree that Aqua Blue Pools may send text messages to the mobile number you provided.

Messages may include:

Appointment confirmations and reminders;
Scheduling and project updates;
Estimate or consultation follow-ups;
Service-related communications;
Requests for information needed to complete your project;
Customer-service communications; and
Promotional or marketing messages, if you separately consent to receive them.

Message frequency may vary depending on your interactions with Aqua Blue Pools.

Message and data rates may apply.

Your consent to receive SMS messages is not a condition of purchasing any goods or services from Aqua Blue Pools.

Opting Out

You may opt out of SMS messages at any time by replying:

STOP

to any SMS message from Aqua Blue Pools.

After you send STOP, we may send one final message confirming that you have been unsubscribed. After that, you will no longer receive SMS messages from us except where permitted or required for transactional, service-related, or other legally permissible communications.

You may also contact us directly to request removal from SMS communications.

Getting Help

For assistance with SMS communications, reply:

HELP

to any message, or contact Aqua Blue Pools using the contact information provided below.

Mobile Number

You represent that you are the account holder or authorized user of the mobile telephone number you provide to Aqua Blue Pools and that you have authorization to provide that number for communications.

You agree to promptly notify us if your mobile telephone number changes.

Aqua Blue Pools is not responsible for messages that cannot be delivered because of inaccurate or outdated contact information.

5. Marketing Communications

Where permitted by applicable law, Aqua Blue Pools may send marketing communications by email, text message, telephone, or other communication methods if you have requested or consented to receive them or where another lawful basis applies.

You may unsubscribe from marketing emails by using the unsubscribe instructions included in the email.

You may opt out of marketing text messages by replying STOP.

Opting out of marketing communications does not necessarily prevent us from sending non-marketing communications related to an existing project, service request, appointment, transaction, account, or other necessary business communication.

6. Cookies and Tracking Technologies

Our Website may use cookies, pixels, analytics tools, and similar technologies to help us understand how visitors use our Website and to improve our services and marketing.

These technologies may collect information such as:

Pages visited;
Time spent on the Website;
Referring websites;
Browser and device information;
Approximate geographic information;
Website interactions; and
Other technical or usage information.

You may be able to control cookies through your browser settings. Disabling cookies may affect certain Website functionality.

7. Analytics and Advertising

We may use third-party analytics, advertising, and marketing services to understand Website traffic, measure advertising performance, and provide relevant advertising.

These services may use cookies, pixels, or similar technologies to collect information about your interactions with our Website and advertisements.

Third-party services may have their own privacy policies governing how they collect and use information.

8. How We Share Information

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide services.

These parties may include:

Website hosting and technology providers;
Customer relationship management systems;
Scheduling and communication providers;
SMS and telecommunications providers;
Payment processors;
Marketing and advertising providers;
Analytics providers;
Pool equipment manufacturers and suppliers;
Subcontractors and service providers involved in your project;
Professional advisers; and
Government authorities or other parties when required by law.

We do not sell your personal information for money in the ordinary course of our business.

We may share information as necessary to protect our rights, property, customers, employees, or business; enforce our agreements; investigate fraud or abuse; or comply with legal obligations.

9. SMS Information and Mobile Data

Aqua Blue Pools does not sell or share your mobile phone number or SMS opt-in information with third parties for their own marketing purposes.

SMS opt-in information and consent records may be shared with service providers that assist Aqua Blue Pools in delivering requested text messages, such as telecommunications, messaging, customer relationship management, or scheduling providers.

These service providers are expected to use such information only as necessary to provide services to Aqua Blue Pools and in accordance with applicable agreements and laws.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, computer system, or method of storing information can be guaranteed to be completely secure.

11. Data Retention

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the reason it was collected.

12. Third-Party Websites

Our Website may contain links to websites operated by third parties.

Aqua Blue Pools is not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

13. Children's Privacy

Our Website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our Website.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

14. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate information;
Request deletion of certain personal information;
Opt out of certain marketing communications;
Withdraw consent where processing is based on consent; and
Exercise other rights provided by applicable privacy laws.

To make a privacy-related request, please contact us using the information below.

We may need to verify your identity before completing certain requests.

15. Missouri Residents

Aqua Blue Pools is located in Missouri and serves customers throughout the Kansas City area and surrounding communities.

We will handle personal information in accordance with applicable federal, state, and local laws.

If additional privacy rights become applicable to Aqua Blue Pools based on your location or the nature of our business, we will comply with those requirements as required by law.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, Website, technology, legal requirements, or privacy practices.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

Your continued use of the Website after an updated Privacy Policy is posted constitutes acknowledgment of the updated policy to the extent permitted by law.

17. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or need assistance with SMS communications, please contact us:

Aqua Blue Pools
4216 Dr. Greaves Rd.
Grandview, MO 64030
Phone: (816) 226-5163
Website: lovethepool.com

For SMS assistance, you may also reply HELP to an Aqua Blue Pools text message.

To stop SMS messages, reply STOP.